
✓ Updated for 2026 • 🇬🇧 United Kingdom • 📋 Full Menu Listed
Itsu was founded in 1997 in London and has grown to over 80 locations across the UK, becoming the nation's go-to destination for fresh, fast Japanese food. Known for their iconic sushi conveyor belt, fresh-made rice bowls and innovative hot dishes, Itsu delivers genuine Japanese-inspired flavours at accessible high-street prices. All dishes are made fresh throughout the day, and the menu rotates seasonally to keep things exciting.
Nutritional information at Itsu can vary significantly by location and specific preparation. Generally, grilled items and salads represent the lower-calorie options on the menu. We recommend checking the official Itsu website or in-store kiosks for the most up-to-date allergen and calorie data before ordering.
Itsu offers some of the best value fresh Japanese food on the UK high street. The sushi boxes are fresh, generously sized and well-priced at £6–£10 for individual portions. The hot rice bowls are a standout for a satisfying lunch — particularly the Chicken Katsu. Note that Itsu also offers a '50% off' discount on all food after 6:30pm in most locations, making it exceptional value in the evening.
Yes, Itsu offers 50% off all food in the final 30 minutes before closing (typically after 6:30pm or 7pm). This applies to in-store purchases and is one of the best deals on the UK high street.
Yes, all sushi and hot dishes at Itsu are made fresh throughout the day in-store. No sushi is carried over to the next day.
Yes, Itsu has a wide range of vegan and vegetarian options including vegetable gyoza, miso ramen, mushroom rice bowls, edamame and several sushi rolls marked as plant-based.